Open Secret Communications is the go-to development house for several of Hollywood’s top Entertainment agencies. Open Secret’s ability to hit delivery targets and budgets square on the nose, our immaculate coding standards and our particular sensitivity to aesthetics makes us the secret weapon for entertainment promo sites and web applications. Just as any strong marketing site should, today’s entertainment promo seeks to engage consumers in brand interaction, drawing them in to participate with the brand by allowing them to put themselves inside the movie, interact in real time with characters, cut together their own cartoon, challenge friends to contests, etc. Open Secret’s robust design and technical team is superiorly equipped to meet these and similar challenges in the rapidly evolving interactive space.

Fox – Dead Like Me

January 19, 2010  |  Entertainment, Interactive  |  54 comments

Fox’s popular dramedy Dead Like Me needed a viral web presence that would help users promote the show to each other. Using the site, users can create a viral video that makes it look as if the friend that they send it to is about to get ‘reaped’, or killed by a grim reaper from the show. Creative Asylum contracted Open Secret Communications to handle Flash development for the site and social media viral elements.

  • Flash AS3
  • Clearspring Social Media Engine
  • PHP
  • MySQL

Warner Bros. – Pushing Daisies

Pushing Daisies – Last 60 Seconds allows users to post what they would do with the last 60 seconds of their life, and browse and rate others’ responses in a fun homemade pie slice interface. A part of a promo campaign for the Pushing Daisies television show, participants were entered into an online sweepstakes.

The web developer who had originally been assigned this project had painted himself into a corner, so Creative Asylum hired Open Secret Communications to completely refactor and finish the functionality of the interactive site.

  • Flash AS3
  • Clearspring Social Media Engine
  • PHP
  • MySQL

Tamagotchi.com

January 18, 2010  |  Entertainment, Interactive  |  11 comments

Open Secret Communications developed Tamagotchi.com to be a simple fun way to interact with the Tamagotchi brand while exploring details about events, products and games.

  • Flash AS2
  • XML

Harley Davidson – Biker Claus

January 13, 2010  |  Entertainment  |  Comments Off

Harley Davidson – Biker Claus was a site developed as a co-promotion between Harley Davidson and Maxim magazine for the holiday season. Open Secret Communications was contracted by Creative Asylum to construct the php middleware for this site including the natural language parsing engine that allowed users to enter what ‘bad’ things they did that year and have the Biker Claus video personality give them a response based on a numerical rating of ‘badness’.

  • Flash AS2
  • PHP
  • MySQL

Knocked Up – Babymaker

January 13, 2010  |  Entertainment, Interactive  |  15 comments

The Knocked Up Babymaker was an interactive promo for the DVD release of the hit movie. Open Secret Communications was contracted by ADD to develop the functionality that allowed users’ uploaded images to be superimposed on video from the movie to create the illusion that their face was the face of the baby in the movie.

  • Flash AS2
  • PHP
  • MySQL

Warner Bros. – Looney Tunes – Create Your Own Cartoon

January 13, 2010  |  Entertainment, Interactive, Viral Marketing  |  67 comments

Open Secret Communications was contracted by Creative Asylum to handle all Flash development for this interactive site. The site allows visitors to edit together short video snippets of various Looney Tunes cartoons, add their own caption, and submit their creation to be viewed and rated by other users. It also contains a video gallery which allows users to view and rate videos by other users.

In addition, users can share their video creation by embedding a branded widget on their social networking site such as Facebook, MySpace and others.

  • Flash, AS2
  • PHP
  • MySQL