Viral Marketing is a well-known buzzword, but an under-used promotional resource for many companies. The beauty of Viral Marketing is the ability to launch a promo property and allow it to spread through social networks on its own, without expensive ad buys. Open Secret Communications provides you with a turn-key solution to implement Viral Marketing strategies for your company, from helping you to craft a ‘contagious’ concept, all the way through design, execution and detailed results and behavior tracking.

Warner Bros. – Pushing Daisies

Pushing Daisies – Last 60 Seconds allows users to post what they would do with the last 60 seconds of their life, and browse and rate others’ responses in a fun homemade pie slice interface. A part of a promo campaign for the Pushing Daisies television show, participants were entered into an online sweepstakes.

The web developer who had originally been assigned this project had painted himself into a corner, so Creative Asylum hired Open Secret Communications to completely refactor and finish the functionality of the interactive site.

  • Flash AS3
  • Clearspring Social Media Engine
  • PHP
  • MySQL

Warner Bros. – Looney Tunes – Create Your Own Cartoon

January 13, 2010  |  Entertainment, Interactive, Viral Marketing  |  67 comments

Open Secret Communications was contracted by Creative Asylum to handle all Flash development for this interactive site. The site allows visitors to edit together short video snippets of various Looney Tunes cartoons, add their own caption, and submit their creation to be viewed and rated by other users. It also contains a video gallery which allows users to view and rate videos by other users.

In addition, users can share their video creation by embedding a branded widget on their social networking site such as Facebook, MySpace and others.

  • Flash, AS2
  • PHP
  • MySQL

The OC – Atomic County

January 13, 2010  |  Interactive, Viral Marketing  |  6 comments

Creative Asylum contracted Open Secret Communications to handle the Flash implementation of this site. The site allows users to construct their own cartoon strip using a large library of pre-made graphics, assign dialog and captions, and share their creation for rating by other users. The site also allows users to view the comic strips of other users and rate them.

  • Flash AS2
  • PHP
  • MySQL

Fox – Prison Break

January 13, 2010  |  Interactive, Viral Marketing  |  1 Comment

Creative Asylum contracted Open Secret Communications to handle all development for this interactive property for Fox. The site allows visitors to upload their own image, customize it to look like a mug shot using pre-made artwork and share their mugshot via email and social networks such as Facebook, MySpace and others.

  • Flash AS2
  • Gigya
  • PHP
  • MySQL