e2 Lofts
January 13, 2010  |  Interactive, Real Estate

e2 Lofts is a planned development in the Arts District of Downtown Los Angeles.

Open Secret Communications started with a blank palette: an empty warehouse awaiting renovation and an architect’s vision for what it was to become.

We started with developing a brand identity to compliment the clean, forward design aesthetic of the planned structure.

Then we did extensive research into the neighborhood of the Arts District, harvesting photos and narratives about each of the neighboring businesses for the Community section of the site.

We also developed and wrote all of the text content on the site.

We developed a custom design of the site to mirror the modernized industrial architecture of the building and developed the site in Flash.

Finally we sourced an actress and produced voiced narrative for the entire site.

Sit back and dream of e2!

  • Design
  • Copywrtiing
  • Photography
  • Audio narration
  • Flash AS2

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